Elissa Young - YZiLabs PR & Marketing Lead

Hi There ! I'm Elissa Young Marketing Manager Relations YZi Labs

About Me

Personal Info

A communications professional with a penchant for storytelling and fondness for good conversation.
I head up PR & Marketing at YZi Labs, formerly Binance Labs, which includes planning and executing events, managing social media, driving community engagement, and leading PR efforts to amplify our mission of supporting exceptional projects in Web3, Al, and healthcare.

Full Name: Elissa Young
Nationality: Singaporean

Spoken Langages: English, Chinese

Experience

Education

Skills

Experience

Head of PR, Marketing and Communications - YZiLabs formely Binance Labs

2024 - Present

I head up PR & Marketing at YZi Labs, formerly Binance Labs, which includes planning and executing events, managing social media, driving community engagement, and leading PR efforts to amplify our mission of incubating and supporting exceptional projects in Web3, AI, healthcare and field where all these meet.

Senior Public Relations Manager - Cake Group

2022 - 2024

I oversaw all PR, event, and influencer outreach efforts for the Group and its core businesses including Bake (retail arm), Levain (institutional arm), as well as Birthday Research (R&D arm) and its projects, such as Bitcoin Ordinals marketplace Ordzaar. Notably, I was part of the organizing committee for the first-ever Ordinals Summit 2023, the first-ever Bitcoin Ordinals event of its scale. I managed all press announcements and engagements, and secured 50 media and community partners for the event.

Senior Manager, PR & communications - ONE Esport

2021 - 2022

As the first PR hire for ONE Esports, I formulated, implemented, and sustained the company's global comms strategy to grow business and brand equity. I Delivered high impact coverage for Corporate to elevate brand reputation and foster industry partnerships, while managing Consumer-facing PR for esports tournaments, built and maintained an extensive database of key media contacts to amplify brand in a positive, consistent and credible manner, identified and secured relevant speaking engagements for company spokespersons. I also managed ONE Esports' Linkedin page - grew follower count by 40%.

PR & Events Lead

2023 - 2024

I led the PR and events strategy for DeFiChain Labs, the core contributing team to DeFiChain, a blockchain enabling decentralized finance on Bitcoin. DeFiChain Labs' builds growth strategies, organizes ecosystem-enhancing initiatives like hackathons and community meet-ups, and more, for DeFiChain

Education

Bachelor of Business Administration - Singapore Management University.

2010 - 2014

GCE "A" Level - Catholic Junior College.

2008 - 2009

GCE "O" Level - Singaporean Chinese Girls' School

2004 - 2007

Skills

Communication

Analytical Skills

Audit and Assurance

Collaboration

Digital Literacy

Data Analysis

Project Management

Attention to Detail

Time Management

Ethical Conduct

Client Relationship Management

Leadership

my portfolio

                                PR and Media Strategist for DeFiChain Labs

                                SENIOR MANAGER, PR & COMMUNICATIONS

                                Head of PR & Marketing

                                SENIOR PUBLIC RELATIONS MANAGER

get in touch

Location

Singapore

Social Profiles

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PR AND MEDIA STRATEGIST FOR DEFICHAIN LABS

Client : DefiChain
Start Date : 2023
End Date : 2024
Services Offered : Collaboration, Promotions, Social Media Management

Elissa Young spearheaded the public relations and events strategy for DeFiChain Labs, the core contributing team to DeFiChain, a blockchain platform that enables decentralized finance on Bitcoin. DeFiChain Labs, under her guidance, developed and executed growth strategies, organized ecosystem-enhancing initiatives such as hackathons and community meet-ups, and undertook various other efforts to drive the advancement of DeFiChain.

SENIOR MANAGER, PR & COMMUNICATIONS

Client : ONE ESPORTS
Start Date : 2021
End Date : 2022
Services Offered : Digital Marketing, Analytics and Reporting, Partnership Development, Social Media Management.

Elissa Young, as the first Public Relations hire for ONE Esports, developed, executed, and maintained the company's global communications strategy, driving business growth and enhancing brand equity. She secured high-impact media coverage for the corporate entity, elevating the brand's reputation and fostering strategic industry partnerships. Additionally, she managed consumer-facing public relations efforts for esports tournaments, cultivating a comprehensive database of key media contacts to consistently and credibly amplify the brand's message. Elissa Young also identified and secured relevant speaking engagements for company spokespersons, further solidifying the brand's thought leadership position. Furthermore, she successfully managed ONE Esports' LinkedIn page, achieving a 40% increase in followers.

HEAD OF PR & MARKETING AT YZiLabs

Client : Multiple Corporate Clients (For YZiLabs)
Start Date : 2019
End Date : Present
Services Offered : Marketing and Communications, Public Relations (PR), Brand Management, Training and coaching.

Elissa Young leads the Public Relations and Marketing department at YZi Labs, formerly Binance Labs, where she is responsible for devising and executing comprehensive marketing strategies. Her key responsibilities include planning and executing high-profile events, managing social media platforms to maximize brand visibility, driving community engagement initiatives, and spearheading public relations efforts to amplify the organization's mission of supporting exceptional projects in Web3, Artificial Intelligence, and healthcare.

SENIOR PUBLIC RELATIONS MANAGER

Client : CAKE GROUP
Start Date : 2022
End Date : 2024
Services Offered : Public Relations, strategic planning, Partnership Development.

Elissa Young oversaw the public relations, event management, and influencer outreach initiatives for the Group and its core businesses, including Bake (retail division), Levain (institutional division), Birthday Research (research and development division), and its projects, such as Ordzaar, a Bitcoin Ordinals marketplace. Notably, she was a key member of the organising committee for the inaugural Ordinals Summit 2023, a pioneering event that marked the first-ever large-scale gathering dedicated to Bitcoin Ordinals. In this capacity, Elissa Young managed all press releases and engagements, and successfully secured partnerships with 50 prominent media and community organisations for the event.